https://www.durmc.com/thoughts daily 0.75 2023-11-01 https://www.durmc.com/thoughts/your-business-is-not-family monthly 0.5 2023-11-01 https://www.durmc.com/thoughts/top-traits-of-great-ab-testing-leaders monthly 0.5 2023-11-01 https://images.squarespace-cdn.com/content/v1/5e21bf573c759120303a454a/1617830105316-D0W17XEJ2NHQKFEMM7L5/testingleaders2+%281%29.jpg Thoughts - Top Traits of Great A/B Testing Leaders https://www.durmc.com/thoughts/career-rocket-series-chris-samila monthly 0.5 2021-04-05 https://images.squarespace-cdn.com/content/v1/5e21bf573c759120303a454a/1603905488664-X1ZFNLHKLB68NZF9ZDPX/Chris+headshot+2020+%281%29.jpg Thoughts - Career Rocket Episode #15: Chris Samila - “I’m very bullish about the growth and opportunities of the technology partnership channel.” Chris Samilla https://www.durmc.com/thoughts/career-rocket-series-valinda-kennedy monthly 0.5 2021-04-05 https://images.squarespace-cdn.com/content/v1/5e21bf573c759120303a454a/1603823532555-XIOWOUWR1KKFYLPLU5LG/Valinda+Kennedy+Picture+2019.jpg Thoughts - Career Rocket Episode #14: Valinda Kennedy - Long time IBM leader and lifelong learner “Every time you say ‘no’ you put a stake in the ground and leave potential opportunities behind.” https://www.durmc.com/thoughts/career-rocket-series-sue-hallen monthly 0.5 2021-04-05 https://images.squarespace-cdn.com/content/v1/5e21bf573c759120303a454a/1603985406883-T8APELHZM3XS9PBUCKAM/Susan_Hallen_0182+-+Copy+%281%29.jpg Thoughts - Career Rocket Episode #12: Sue Hallen - Long time IBM consultant and multiple world record holder. “Work hard. Play hard. Give back.” https://www.durmc.com/thoughts/career-rocket-series-jayant-khadilkar monthly 0.5 2020-10-27 https://images.squarespace-cdn.com/content/v1/5e21bf573c759120303a454a/1598282186387-6SS7IDKUCX1OCKJONF3N/jayant.jpg Thoughts - Career Rocket Episode #11: Jayant Khadilkar - Insight looking back on building his network: “It’s interesting. Looking back, I have never thought I need to network.” - Jayant Khadilkar https://www.durmc.com/thoughts/white-fragility monthly 0.5 2020-10-16 https://www.durmc.com/thoughts/career-rocket-series-cindy-dunkley monthly 0.5 2021-04-05 https://images.squarespace-cdn.com/content/v1/5e21bf573c759120303a454a/1595347455879-VDEBE4FO6CXO9ZTHXR67/Cindy+Headshot3.jpg Thoughts - Career Rocket Episode #10: Cindy Dunkley - Insight looking back: “ I never knew how much my public speaking would be a catalyst for my career.” - Cindy Dunkley https://www.durmc.com/thoughts/minority-squeeze-moving-up-the-ladder monthly 0.5 2021-10-22 https://images.squarespace-cdn.com/content/v1/5e21bf573c759120303a454a/1594234126783-ITVEAKOPIWM2JWWPUNHT/dailyshow.JPG Thoughts - The diversity squeeze as you climb the corporate ladder - View this IGTV clip on the Daily Show starting at the 4:40 mark. Not one CEO in this group said there will be either a woman or minority succeeding them. If you have nine minutes, watch the whole thing as it is educational (and funny). https://images.squarespace-cdn.com/content/v1/5e21bf573c759120303a454a/1592935608368-8PGLU9CBPRZJ4RVAQV3L/laddersqueeze.JPG Thoughts - The diversity squeeze as you climb the corporate ladder McKinsey & Company https://wiw-report.s3.amazonaws.com/Women_in_the_Workplace_2019.pdf https://images.squarespace-cdn.com/content/v1/5e21bf573c759120303a454a/1596118469778-CLWD6MNXQM12N659ALF4/FR_regionalbanks.JPG Thoughts - The diversity squeeze as you climb the corporate ladder https://images.squarespace-cdn.com/content/v1/5e21bf573c759120303a454a/1593859081850-BLMDDSNEFABJC8AN8P1S/IPG.JPG Thoughts - The diversity squeeze as you climb the corporate ladder “I don’t think we are where we should be—all you have to do is look at the numbers,” said Michael Roth, CEO of IPG Some black ad executives say they have heard this story for many years, with disappointing results. https://images.squarespace-cdn.com/content/v1/5e21bf573c759120303a454a/1594569758440-JP5DLOPXS17FGPZXIC7S/nike_execs+%281%29.jpg Thoughts - The diversity squeeze as you climb the corporate ladder https://images.squarespace-cdn.com/content/v1/5e21bf573c759120303a454a/1596118431962-WA8V2QP5DIBLKAF6UU3T/FR_leadership.JPG Thoughts - The diversity squeeze as you climb the corporate ladder https://www.durmc.com/thoughts/career-rocket-series-matt-gardner monthly 0.5 2020-08-13 https://images.squarespace-cdn.com/content/v1/5e21bf573c759120303a454a/1594736905892-SXFVXH8R34KI1PKZUYEE/mattg.jpg Thoughts - Career Rocket Episode #9: Matt Gardner - Leader in Data Science, lifetime learner, and considers himself a “lazy overachiever.” “You need to think ahead. You lay the path because the path isn’t there. ” - Matt https://www.durmc.com/thoughts/career-rocket-series-amber-sundell monthly 0.5 2020-08-13 https://images.squarespace-cdn.com/content/v1/5e21bf573c759120303a454a/1594144282278-7B7E6QMK8YSG7TKAZFFI/amber3.jpg Thoughts - Career Rocket Episode #8: Amber Sundell - To future women leaders: “Don’t be afraid to ask--ask for the role, ask for a challenge, ask for the money, ask for feedback” - Amber Sundell https://www.durmc.com/thoughts/career-rocket-series-kenya-davis monthly 0.5 2020-08-13 https://images.squarespace-cdn.com/content/v1/5e21bf573c759120303a454a/1593206024182-O8M0MB1LQ1A8WNYM6DK8/kenyadavis.jpg Thoughts - Career Rocket Episode #7: Kenya Davis - To future minority women leaders: “You being a woman is not a weakness but indeed a strength. So the more comfortable you are around everyone else, the more comfortable they will have to be with who you are.” - Kenya Davis https://www.durmc.com/thoughts/career-rocket-series-dan-london monthly 0.5 2020-08-13 https://images.squarespace-cdn.com/content/v1/5e21bf573c759120303a454a/1592417894957-4NEOF75S42961BRO609K/dan_london.png Thoughts - Career Rocket Episode #6: Dan London - “If you are waiting for someone to drag you along, it’s not going to happen.” - Dan London Digital marketing guru https://www.durmc.com/thoughts/career-rocket-series-david-mcbride monthly 0.5 2020-08-13 https://images.squarespace-cdn.com/content/v1/5e21bf573c759120303a454a/1591990906815-VPN1IHLRV487IYUDM3VK/dm2.JPG Thoughts - Career Rocket Episode #5: David McBride - When making a job change “Run towards a job and not away from one.” - David McBride Digital analytics veteran and leader https://www.durmc.com/thoughts/my-white-linkedin-network monthly 0.5 2020-08-13 https://images.squarespace-cdn.com/content/v1/5e21bf573c759120303a454a/1592158590637-8BUT0FZJ5WTVERR9VVLW/gender.JPG Thoughts - My LinkedIn network is white and I am not white. https://images.squarespace-cdn.com/content/v1/5e21bf573c759120303a454a/1592597248140-0SNO3CGMQN8HO7Z5IZ2X/LIlogo.jpg Thoughts - My LinkedIn network is white and I am not white. https://images.squarespace-cdn.com/content/v1/5e21bf573c759120303a454a/1592173202582-S0HGF300SFR5CGSHMKOZ/LI+%281%29.jpg Thoughts - My LinkedIn network is white and I am not white. https://images.squarespace-cdn.com/content/v1/5e21bf573c759120303a454a/1592171816854-3BPR4P3TM97CMUYDXJI1/groups.JPG Thoughts - My LinkedIn network is white and I am not white. https://images.squarespace-cdn.com/content/v1/5e21bf573c759120303a454a/1592158717749-3UCMWGUUCC21WQJP0HC2/race.JPG Thoughts - My LinkedIn network is white and I am not white. https://www.durmc.com/thoughts/companies-making-a-bold-stand-in-the-midst-of-injustice-and-chaos monthly 0.5 2020-06-03 https://images.squarespace-cdn.com/content/v1/5e21bf573c759120303a454a/1591021256527-UJUNFQF90OMWRJRD5ZIC/reebok.JPG Thoughts - Companies making a bold stand in the midst of injustice and chaos https://images.squarespace-cdn.com/content/v1/5e21bf573c759120303a454a/1591019343384-L0BAIULN7HBDNUOJX4ER/nike.JPG Thoughts - Companies making a bold stand in the midst of injustice and chaos https://images.squarespace-cdn.com/content/v1/5e21bf573c759120303a454a/1591019342796-WLJC52RLCG4ZDZECLOH5/reebok.JPG Thoughts - Companies making a bold stand in the midst of injustice and chaos https://images.squarespace-cdn.com/content/v1/5e21bf573c759120303a454a/1591019342782-72KA2PDLCS2RXU6QTKL8/uar.JPG Thoughts - Companies making a bold stand in the midst of injustice and chaos https://images.squarespace-cdn.com/content/v1/5e21bf573c759120303a454a/1591019343388-J6JKSGS6LV141BKT7TB2/adidas.JPG Thoughts - Companies making a bold stand in the midst of injustice and chaos https://www.durmc.com/thoughts/martin-luther-king-jr monthly 0.5 2020-05-29 https://www.durmc.com/thoughts/career-rocket-series-geoff-lewis monthly 0.5 2020-08-13 https://images.squarespace-cdn.com/content/v1/5e21bf573c759120303a454a/1590422693145-NX7Y4ZAOU37RI12MDNG8/geoff.jpg Thoughts - Career Rocket Episode #4: Geoff Lewis - To live more abundantly “Ride your bike to work” - Geoff Lewis Analytics leader and hipster https://www.durmc.com/thoughts/overcoming-the-fear-of-public-speaking-calming-the-nerves monthly 0.5 2020-08-13 https://images.squarespace-cdn.com/content/v1/5e21bf573c759120303a454a/1590420656227-T9BXVMG0N25F4UI43LIR/mic2.jpg Thoughts - Series: How to overcome fear of public speaking. Part 2 https://www.durmc.com/thoughts/career-rocket-series-reid-bryant monthly 0.5 2020-08-13 https://images.squarespace-cdn.com/content/v1/5e21bf573c759120303a454a/1590079128900-SMETH4GYQZQIAVHO20SX/reid.jpg Thoughts - Career Rocket Episode #3: Reid Bryant - “Embrace the opportunity to suck at new things” - Reid Bryant Leader in data science and optimization https://www.durmc.com/thoughts/stress-less-accomplish-more-emily-fletcher monthly 0.5 2020-06-07 https://images.squarespace-cdn.com/content/v1/5e21bf573c759120303a454a/1589917616979-KUEI1D9HHTMYCY8IOZZ7/stressless2.jpg Thoughts - Stress Less, Accomplish More. Book Rec Series. https://www.durmc.com/thoughts/career-rocket-series-david-bacon monthly 0.5 2020-08-13 https://images.squarespace-cdn.com/content/v1/5e21bf573c759120303a454a/1589326057353-KS3M5EZIOYCYWXK8NWAG/david.bacon_cropped+%281%29.jpg Thoughts - Career Rocket Episode #2: David Bacon - “Ask questions and be bold” -David Bacon Leader in digital analytics & optimization https://www.durmc.com/thoughts/ahmaud-arbery-represents-a-topic-many-leaders-and-organizations-publicly-skirt-around-racism monthly 0.5 2020-06-17 https://images.squarespace-cdn.com/content/v1/5e21bf573c759120303a454a/1588976267710-5JMOK9XE8HCSPT9JBPR9/nike_colink.jpg Thoughts - Ahmaud Arbery. Represents a topic many leaders and organizations publicly skirt around: Racism https://images.squarespace-cdn.com/content/v1/5e21bf573c759120303a454a/1588977796796-9LQXB7H5K3J8Y68X7V0H/image-asset.jpeg Thoughts - Ahmaud Arbery. Represents a topic many leaders and organizations publicly skirt around: Racism https://images.squarespace-cdn.com/content/v1/5e21bf573c759120303a454a/1588976539486-BM3G0BI8E5IENJ81RAB9/pg_thetalk.jpg Thoughts - Ahmaud Arbery. Represents a topic many leaders and organizations publicly skirt around: Racism https://www.durmc.com/thoughts/setting-up-abtest-with-abtasty monthly 0.5 2020-05-08 https://www.durmc.com/thoughts/overcoming-the-fear-of-public-speaking monthly 0.5 2021-04-27 https://images.squarespace-cdn.com/content/v1/5e21bf573c759120303a454a/1590179270822-R3FWNULGR40317DQBKLO/mic1.jpg Thoughts - Series: How to overcome fear of public speaking. Part 1 https://www.durmc.com/thoughts/career-rocket-series-william-thomas monthly 0.5 2020-08-13 https://www.durmc.com/thoughts/blog-post-abtesting-coming-up-with-great-ideas monthly 0.5 2020-08-13 https://images.squarespace-cdn.com/content/v1/5e21bf573c759120303a454a/1585950730692-NZIJBPDXZ6AEPF5KZLTB/framework.jpg Thoughts - My secret sauce for coming up with great A/B test ideas https://images.squarespace-cdn.com/content/v1/5e21bf573c759120303a454a/1589389683264-NB1P3OG17N0M4U8VIBCS/abtestidea_main.jpg Thoughts - My secret sauce for coming up with great A/B test ideas https://www.durmc.com/thoughts/blog-post-time-to-think-and-decompress monthly 0.5 2020-05-02 https://images.squarespace-cdn.com/content/v1/5e21bf573c759120303a454a/1585686133033-UFSC0U46F98OWUZXYNJJ/snail.jpg Thoughts - Series: Reflection points and effects on taking extended time off from 'work' I https://www.durmc.com/thoughts/tag/digitalanalytics monthly 0.5 https://www.durmc.com/thoughts/tag/William+Thomas monthly 0.5 https://www.durmc.com/thoughts/tag/a%2Fb+test monthly 0.5 https://www.durmc.com/thoughts/tag/dan+london monthly 0.5 https://www.durmc.com/thoughts/tag/Career+Rocket monthly 0.5 https://www.durmc.com/thoughts/tag/Career+Advice monthly 0.5 https://www.durmc.com/thoughts/tag/Consulting monthly 0.5 https://www.durmc.com/thoughts/tag/leadership monthly 0.5 https://www.durmc.com/thoughts/tag/public+speaking monthly 0.5 https://www.durmc.com/thoughts/tag/diversityandinclusion monthly 0.5 https://www.durmc.com/thoughts/tag/abtasty monthly 0.5 https://www.durmc.com/home daily 1.0 2025-10-27 https://images.squarespace-cdn.com/content/v1/5e21bf573c759120303a454a/c231df39-ad3f-4e6b-8078-5584c4105dc4/headshot3.jpg https://images.squarespace-cdn.com/content/v1/5e21bf573c759120303a454a/1635788650676-WDPMFNE404QW9A27PNAL/logo1.JPG Home https://images.squarespace-cdn.com/content/v1/5e21bf573c759120303a454a/1635788704706-CV509GI1WOMIA96L4BK0/logo2.JPG Home https://images.squarespace-cdn.com/content/v1/5e21bf573c759120303a454a/1635788808157-MVZ0T29N500DHZ36DCUY/logo3.JPG Home https://www.durmc.com/our-story daily 0.75 2024-05-15 https://images.squarespace-cdn.com/content/v1/5e21bf573c759120303a454a/a0adfcba-2631-4b67-88b6-55ed8943d35c/headshot3.jpg About - Thoughtfully Reserved Naoshi Yamauchi, MBA https://www.durmc.com/contact daily 0.75 2023-12-04 https://images.squarespace-cdn.com/content/v1/5e21bf573c759120303a454a/1701273368198-X54YGH3L9MZOLZBAHUSC/image-asset.jpeg https://www.durmc.com/services daily 0.75 2023-10-25 https://www.durmc.com/ga4-services daily 0.75 2023-01-13 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1615225337376-36JM1AX4C0NIC32WNXXU/Rectangle+26.jpg https://www.durmc.com/services/data-science daily 0.75 2025-07-18 https://www.durmc.com/services/digital-marketing daily 0.75 2025-07-18 https://images.squarespace-cdn.com/content/v1/5e21bf573c759120303a454a/1702682129605-O9NEQARVM6WNVPQPQUJO/image-asset.jpeg https://images.squarespace-cdn.com/content/v1/5e21bf573c759120303a454a/e0ee7e23-243c-4844-8568-ede87d0c0632/Gray+Bubble+Cycle+Diagram+Chart+%281%29.jpg https://images.squarespace-cdn.com/content/v1/5e21bf573c759120303a454a/a191b816-8694-44b2-8416-cd8caf20cba9/karmawallet_logo.jpeg Digital Marketing https://images.squarespace-cdn.com/content/v1/5e21bf573c759120303a454a/7506c5e3-e031-4af4-b3a1-154ce5c5c48f/Cannondale-Bicycle-Logo.jpg Digital Marketing https://images.squarespace-cdn.com/content/v1/5e21bf573c759120303a454a/54b8ab46-4931-4064-a93f-d0e7326c37fe/kove.png Digital Marketing https://images.squarespace-cdn.com/content/v1/5e21bf573c759120303a454a/24ebc16c-9754-4f1f-a562-6c28344d5d92/ua.jpg Digital Marketing https://images.squarespace-cdn.com/content/v1/5e21bf573c759120303a454a/39f202b0-77df-412c-b0ae-43fe6e73c333/vp3.jpeg Digital Marketing https://images.squarespace-cdn.com/content/v1/5e21bf573c759120303a454a/ce561d66-0206-4991-99d8-6812f1800ef9/ff.png Digital Marketing https://www.durmc.com/services/fractional-digital-executive daily 0.75 2025-07-18 https://images.squarespace-cdn.com/content/v1/5e21bf573c759120303a454a/e24297b1-6685-4490-8e65-e1adebe94003/DSC_0024.jpg https://www.durmc.com/digital-marketing-rw daily 0.75 2025-07-18 https://images.squarespace-cdn.com/content/v1/5e21bf573c759120303a454a/5048364b-4df6-4016-8473-49f21a85531a/1630748521883.jpeg Digital Marketing RW https://images.squarespace-cdn.com/content/v1/5e21bf573c759120303a454a/e409223f-0929-43a4-84ca-5c68bc04224d/1601731555415.jpeg Digital Marketing RW https://images.squarespace-cdn.com/content/v1/5e21bf573c759120303a454a/6ce15073-0f1e-4981-a882-b8f4d1c23963/1551918455635.jpg Digital Marketing RW https://images.squarespace-cdn.com/content/v1/5e21bf573c759120303a454a/4284c25a-3182-4f94-a7c4-82cb9039c81c/headshot3.jpg Digital Marketing RW https://images.squarespace-cdn.com/content/v1/5e21bf573c759120303a454a/a9f6444b-0123-481f-a1a4-9e909f05a344/vp+logo.png Digital Marketing RW https://images.squarespace-cdn.com/content/v1/5e21bf573c759120303a454a/7506c5e3-e031-4af4-b3a1-154ce5c5c48f/Cannondale-Bicycle-Logo.jpg Digital Marketing RW https://images.squarespace-cdn.com/content/v1/5e21bf573c759120303a454a/a191b816-8694-44b2-8416-cd8caf20cba9/karmawallet_logo.jpeg Digital Marketing RW https://images.squarespace-cdn.com/content/v1/5e21bf573c759120303a454a/54b8ab46-4931-4064-a93f-d0e7326c37fe/kove.png Digital Marketing RW https://images.squarespace-cdn.com/content/v1/5e21bf573c759120303a454a/24ebc16c-9754-4f1f-a562-6c28344d5d92/ua.jpg Digital Marketing RW https://www.durmc.com/boutique-retail-marketing daily 0.75 2024-05-08 https://www.durmc.com/solutions daily 0.75 2021-04-14 https://www.durmc.com/solutions/p/fractionalexecutive monthly 0.5 2021-04-13 https://images.squarespace-cdn.com/content/v1/5e21bf573c759120303a454a/1618250250466-CF9N8CHJLCJZ0LD5VINA/traction.jpeg Solutions - Small/Mid Size Companies: Get Growth Traction https://www.durmc.com/solutions/p/optimizationconsulting monthly 0.5 2021-04-14 https://images.squarespace-cdn.com/content/v1/5e21bf573c759120303a454a/1618419178279-XRWYLS3NQPD3XIKUKVSP/challenges.jpg Solutions - Enterprises: Conversion Rate Insights https://www.durmc.com/solutions/p/softwareadvisement monthly 0.5 2021-04-12 https://images.squarespace-cdn.com/content/v1/5e21bf573c759120303a454a/1618250432225-WX64OWBAL3WVPDQTANUT/gadgets.jpg Solutions - Tech Companies: Getting An Edge With Strategic Services